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This role will be directly working for a Portfolio Company. The Director of Marketing is responsible for developing and implementing comprehensive marketing plans to generate leads, increase brand awareness, and ultimately drive revenue growth. This leadership position requires a dynamic blend of strategic vision and hands-on execution, utilizing their expertise to create effective marketing campaigns and initiatives. As the Director of Marketing, you will be the driving force behind our customer acquisition efforts.
- Lead a fully scaled marketing plan from strategy to execution, including digital advertising, organic social media growth, SEO, client nurture, etc.
- Oversee day-to-day execution of marketing initiatives while collaborating with the team to continuously refine strategies and introduce innovative approaches as needed.
- Work closely with the CEO and COO to ensure accurate reporting, accurate forecasting, and alignment with organizational goals.
- Collaborate with the Director of Sales and the Creative Director to align marketing initiatives with sales goals.
- Monitor, analyze and distribute key marketing performance metrics, including lead generation, conversion rates, customer acquisition costs, and ROI, to optimize marketing efforts.
- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
- Generate and cultivate innovative ideas to enhance top-of-funnel lead generation.
- Formulate a comprehensive marketing plan for each quarter outlining content strategies, launch schedules, and essential submission deadlines to ensure effective campaign execution.
- Attain a minimum monthly conversion rate of 10% for landing page and website traffic through continuous measurement, analysis and optimization of conversion tactics.
- Maintain a minimum monthly ROI of 3.0 on digital campaigns by consistently evaluating campaign effectiveness and adjusting strategies as needed.
- Generate a minimum of 1500 leads per month by implementing targeted lead generation campaigns and optimizing lead capture processes.
- Expand the brand’s presence and acquisition efforts across multiple platforms such as Facebook, Instagram, Google, TikTok, YouTube, etc.
- A minimum of 8 years of hands-on experience in diverse marketing roles.
- A robust understanding of digital marketing and digital media.
- Proven track record in optimizing marketing funnels.
- Proficiency in strategic ad-buying, analyzing marketing metrics, and skilled at budget management.
- Experience in copywriting or direct response marketing.
- Familiarity with selling digital products, services, marketing, or design services.
- Proficiency in effectively using HubSpot or similar marketing automation tools to guide data-driven decision-making.
- $110,000 to $130,000 + Bonus