Intro

• You've got the goods – now let's amplify your impact.

  You've invested in your $100M Money Models books, and you're already ahead of the game. These aren't just books sitting on a shelf. They're powerful lead magnets waiting to transform your business relationships and open doors you didn't even know existed.

  The beauty of sending physical copies? You're holding pure relationship currency. While everyone else is sending digital downloads that get lost in email folders, you're delivering something tangible that demands attention and creates lasting impressions.

  We've put together this resources to give you ideas of how to maximize every single book code you have. Whether you're nurturing prospects, delighting clients, or building strategic partnerships, these proven strategies will help you turn your book investment into a lead generation machine.

  Ready to see how successful entrepreneurs are using these books to grow their businesses? Let's dive in.

• Top 100 prospects - Send directly or share codes with a personalized message.
  
  
• Send-before-you-sell strategy - Ship the book before a sales call so the prospect comes in warmed up.
  
  
• Follow-up gift - Use the book as a follow-up after a discovery call or meeting.
  
  
• Hand-delivered with a note - If local, drop it off personally with a handwritten card.
  
  
• Gift for hard-to-reach prospects - “I bought this for you -just pay shipping.” Frictionless entry.

• Surprise gifts - Ship them unexpectedly to show appreciation.
  
  
• Holiday/anniversary gifts - Tie redemption codes to client milestones.
  
  
• Upsell accelerator - Bundle book redemption with higher-tier packages (“Upgrade and get 5 codes for your team”).
  
  
• Team-wide client gifts - Encourage your clients to pass the book to their leadership team or employees.
  
  

• Referral partners - Send codes to people who bring you business.
  
  
• Influencers in your space - Gift codes to thought leaders who can amplify your work.
  
  
• Podcast hosts - Send books ahead of your interview to set context.
  
  
• Conference organizers - Give stacks of codes to organizers for attendee swag bags.
  
• Mastermind leaders - Provide books for them to give their members.
  
  

• LinkedIn giveaway - Post a challenge: “I’ve got 20 codes, comment why you want one.”
  
  
• Email list reward - Surprise subscribers with codes as a bonus.
  
  
• Webinar incentive - Attend my training → get a free book.
  
  
• Event swag - Hand out books or codes at trade shows, networking events, or meetups.
  
  
• Contest prize - Run a challenge where winners get a copy.
   

• YouTube video - Announce you’re giving away 50 books, create urgency.
  
  
• Referral campaign - “Refer 3 people to my newsletter, get a copy.”
  
  
• VIP nurture gift - Send as part of a drip campaign: “I want to invest in your success—here’s a copy.”
  
  
• Postcard teaser - Mail a note first (“I sent you something,  watch your mailbox”) then the book arrives separately.
  
  
• Gamified distribution - Hide codes in content drops, scavenger-hunt style.
  
  
• Client co-brand - Ship a batch to a key client who can give them away to their prospects (you win by proxy)