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ROLE

The COO’s role is to bring the CEO’s vision to life while creating a company infrastructure that can drive strategy to tactical execution. The goal of the COO is to create systems and 
processes which enable a functioning, efficient business to drive sustainable growth.

While the CEO designs business strategy, the COO drives accountability in implementation. Oftentimes the COO acts as a liaison between the CEO and the rest of the company day-to-day activities and helps set the proper “pace” for growth.

The COO is considered “lead executor” who ensures strategies regarding marketing, sales, legal, finance, and customer experience are executed in a timely and resourceful fashion.

RESPONSIBILITIES

• Collaborates with the CEO in setting and driving organizational vision, strategy and hiring needs
• Designs and oversees implementation of business systems and goals in line with executive strategy
• Ensures effective recruiting, onboarding, development, performance management, and retention practices are in place
• Establishes policies, systems and frameworks that build and promote company culture and values
• Sets Weekly, Monthly and Quarterly Goals for the company based on discussions with CEO around vision and overarching strategy
• Evaluates company Daily/Weekly/Monthly/Quarterly based on metrics delivered by Leadership team
• Ensures proper legal and financial systems are in place to support growth and protection of company
• Discusses team management, training, and hiring needs with the CEO
• Oversees lean distribution of resources to drive efficiency and high ROI
• Ensures all team members have proper support system in place
• Monitors performance with proper tracking and establish corrective measures as needed, preparing detailed reports and forecasting for the company
• Analyzes internal operations and profits to identify areas of opportunity and where budget can be saved
• Facilitates weekly pay to the team and provides the CEO with detailed accounting reports on a monthly basis to include profit and loss reconciliation.
• Creates and maintains strategic partnerships and affiliate relationships along with tracking affiliate payments and reporting on a monthly basis.
• Immediately resolving any customer service issues to ensure the public image of the company is maintained in a good light.
  

RESULTS

• Resources are allocated to the highest-ROI projects
• Company maintains a team culture aligned with the common goal of the customers
• Data and insight into customer satisfaction is managed in order to make proper decisions on products/delivery mechanism and areas of improvement
• Company remains legally and financially protected
• Weekly/Monthly/Quarterly goals are set and ownership assigned based on roles and departments along
• Vision of the CEO is constantly communicated to team
• Appropriate accounting reconciliation for sales and affiliate partnerships
• Public image of company is maintained with consistent positive reviews and immediate resolution to any customer complaints or negative feedback

REQUIREMENTS

• High level communication skills
• Utmost professionalism in conduct
• Able to consistently reinforce communications of CEO
• Experience in cross-functional company management
• Ability to set goals and design executable goals with timelines around them
• Highly developed interpersonal and leadership skills
• Experience assessing key performance metrics and generating diagnoses and action plans