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Director of Marketing
Remote | United States

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RESPONSIBILITIES

​​MARKETING DEPARTMENT MANAGEMENT - Oversee marketing department. Evaluate and develop our marketing strategy and annual marketing calendar in partnership with our founder, Hunter. Plan, direct, and communicate all marketing efforts with our internal and external marketing team members.

MARKETING BUDGET MANAGEMENT – Develop and manage annual $2MM+ marketing department budget and track expenditures, research and development appropriations, return-on-investment, and profit-loss projections.

PROMOTIONAL PLANNING – Develop and manage promotional plans for our various initiatives throughout the year including live events (2-3 per year), online summits (2-3 per year), webinars, and any special promotions. Today this includes email marketing, social media marketing, affiliate marketing, direct mail/gifting, and paid advertising.

MARKETING SYSTEMS & PROCESSES - Create, document, and iterate on the systems and processes that the marketing team uses. Our highest priority right now is to create a marketing project management process that builds in more lead time, has clearer ownership across tasks, and more visibility into workload across the team – which will lead to more time for the content development, creative, and copywriting processes, and ultimately, even better results.

CONTENT MANAGEMENT – Work with Hunter to create a content strategy, and project manage the content development process for all marketing initiatives - ex. podcasts, live events, etc. If working with outside speakers, this includes working with our Administrative Assistant to create and implement a speaker management process – you collectively create the process, and the Administrative Assistant will execute, while you ensure things stay on track and that the content that is submitted is top notch.

BRAND MANAGEMENT – Keep an eye on all of the content we are putting out across all platforms and ensure the brand’s visual identity and messaging is always elevated and consistent. Work with our Graphic Designer to create a theme and creative look & feel for each of our initiatives.

METRICS & DATA ANALYSIS - While we are currently achieving excellent marketing ROI, we need a much more robust data analytics process. You’ll be responsible for creating that process and monitoring our marketing metrics on a regular basis so that we can optimize our initiatives and get even better ROI.

MARKET RESEARCH & NEW INITIATIVES – Monitor what strategies are working for other coaching and investment businesses, find ways to model those strategies, and work with Hunter to incorporate into the overall marketing strategy. Many of these initiatives will be based on strategies outlined in Russell Brunson’s books and community.

RESULTS

IN YOUR FIRST YEAR, YOU WILL HAVE:

  • Established KPIs for all marketing initiatives
  • Set data-driven expectations for key marketing personnel
  • Created a marketing project management process with proportionate lead timeEx. Price Is Increasing Project - 60 Days

Ex. Virtual Summit - 90 DaysEx. In Person Conference - 6 Months

  • Conducted multiple funnel audits and implemented critical changes, doubling annual revenue while maintaining ROAS
  • Oversaw marketing and production of 3 major in-person events, resulting in on-target attendance/ ticket sales (40, 300, 800 attendees, respectively) as well as on-the-day product sales, while remaining on budget
  • Become an expert in marketing for the capital raising niche
  • Completed and implemented Russel Brunson’s marketing coaching program materials

RESOURCES/SUPPORT

To successfully execute your responsibilities, you’ll have the below individuals and agencies to partner with:

  • Team of 3 Marketing Manager (Generalist):Event Marketing Manager, Marketing Assistant, Administrative Assistant (reports to Hunter, supports ad hoc marketing projects)
  • Advertising Agency
  • Funnel Building Agency
  • External Marketing Automations Specialist
  • External Graphic Designer(s)
  • Advisory from our Growth Partner (dedicated Marketing SME)

QUALIFICATIONS

REQUIRED

  • 7+ years of experience in marketing, with at least 4 years in the e-learning, coaching, mastermind industry
  • 5+ years of experience managing team members
  • Ability to lead groups and be decisive
  • Demonstrated innovation and creativity, staying ahead of the curve on new strategies that attract customers and implementing them in creative ways to succeed over our competition
  • Excellent time management and organizational skills; able to meet strict deadlines as well as shift deadlines when new priorities arise
  • Excellent communication skills, both written and verbal
  • Proven ability to manage budgets and analyze marketing ROI
  • Knowledge and interest in online, direct-response marketing – you’re familiar with Russell Brunson, Dan Kennedy, Funnel Hacking Live, etc.
  • Able to travel to our events throughout the year (Currently in US & Mexico)
  • Professional Experience in Google Suite (Gmail, Google Calendar, Google Drive, etc)
  • Preferred: Experience with any of our marketing tech stack - ClickFunnels, ActiveCampaign, AdRoll, WickedReports, AffiliatePro, Zoom, Zapier

DETAILS

  • This is a full-time position.
  • Working Hours are Monday - Friday 8:00am - 4:00pm Pacific Standard Time.
  • This position is remote. You must have a quiet place to work and an excellent internet connection.
  • Our onboarding process includes a 90 day probationary period to ensure a mutual fit where we agree on a 30-60-90 day plan that is learning and results-oriented.