01 Should I come now or keep figuring AI out on my own? +
Easiest way to think about it. Worst case, you keep working on whatever AI thing you're already working on, it doesn't pan out, and a few weeks later you come out and we help you fix it. Best case, you actually figure it out on your own, you come out, and we give you the next level past that. Either way you win. AI is moving fast enough that whatever you're working on right now is going to look different in 90 days regardless. We're booked out a few months anyway. Lock the date, run your experiment in the meantime, come out either way.
02 I'm not technical. Will I keep up? +
Most attendees aren't technical. That's the design. We assume you don't have a developer background. The goal isn't to turn you into one. The goal is to teach you where to point AI in your business and walk out with the assets already built. You don't need to know how the engine works. You need to know where to put it. If you are technical, you'll learn where and how we deploy AI to create value across our portfolio. You'll leave with a sharper map of the space.
03 I'm slammed this quarter. Can I push it? +
We're booked out a few months anyway, so whatever you're in the middle of is going to play out before you'd be here. The bigger issue is this: the assumption that you'll be less busy in a quarter is almost never true. You'll be busy then too. Different stuff, same problem. Imagine going back two years and telling yourself "don't solve this yet, you're too busy." Sounds silly, right? Same thing here. Two years from now, the businesses that got AI right early will be in a different position than the ones that waited until they had time.
04 I'm already working with an AI agency or developer. Why come? +
If something about your AI investment so far isn't producing the result you wanted, that has nothing to do with whether the people you're working with are good at their job. It's an upstream problem. We see it constantly. Owner hires a developer. Developer builds exactly what was asked. Three months in, nobody can answer "what's the ROI on this?" Not because the developer's bad, they built what was asked for. The owner didn't have the framework to decide whether the right thing was being built. That's what the workshop solves. If you're already working with someone, the workshop makes them more valuable to you, not less. Now you can direct them at the right thing.
05 My data isn't clean. Am I ready? +
Most companies at this stage don't have the data they think they need. That's normal. Two things on that. One: we send you a prep packet before you come and we look at your numbers ahead of time. So we already have a working picture of the business before you walk in. Two: AI is actually really good at working with messy data. We'll show you how to use AI to clean and structure the data you've been meaning to organize for two years. So "my data isn't clean" is a reason to come, not a reason to wait.
06 Will I be in a room with businesses way bigger or smaller than mine? +
You'll meet people across the whole room for networking. But the working sessions are matched. We pair you with businesses around your stage so the problems we're solving in your group are actually the problems you have right now.
07 What does the $5,000 actually cover? +
Everything except your flight. Two days of programming, all four pillars, your workbook, every meal, dinner events, and 1:1 office hours.
08 Can I bring my co-founder or COO? +
Yes. Plus-one is $10,000 total. Most useful when you'll both be deploying what we build.
09 What's the refund policy? +
Tickets are non-refundable. We cap the room at 48 and turn down qualified applicants every cohort, so when you lock a seat we hold it for you. If something comes up and you can't make it, see the next question on rescheduling.
10 What if I have to cancel? +
Reschedule into any future cohort, no fee, for up to 12 months.