01 Should I come now or keep figuring marketing out on my own? +
Easiest way to think about it. Worst case, you keep working on whatever you're already working on, it doesn't pan out, and you come out and we help you fix it. Best case, you actually figure it out on your own, you come out, and we give you the next level past that. Either way you win. Marketing is moving fast enough that whatever you're working on right now is going to look different in 90 days regardless. We're booked out a few months anyway. Lock the date, run your experiment in the meantime, come out either way.
02 I don't want to be in the content. Does this still work for me? +
Totally fine. A bunch of our portfolio companies don't have a personal brand and the founders aren't in the content. The machine works anyway. Instead of you in the content, the customer journey becomes the content. The before. The during. The after. Your customers become the proof. You stay behind the scenes and the business still produces all the creative it needs for paid ads and organic. We'll help you pick the version that fits you.
03 I'm slammed this quarter. Can I push it? +
We're booked out a few months anyway, so whatever you're in the middle of is going to play out before you'd be here. The bigger issue is this: the idea that you'll be less busy in a quarter is almost never true. You'll be busy then too. Different stuff, same problem. If you can fix marketing during the busy season, the easy season feels like cheating.
04 I'm already working with a marketing agency. Why come? +
If something about your marketing investment isn't producing what you wanted, it usually has nothing to do with whether your agency is good. It's an upstream problem. Owner hires an agency. Agency runs the playbook they always run. Three months in, nobody can answer which piece of the chain is the actual problem. The agency did what they were paid to do. The owner just didn't have the framework to direct them at the right piece. If you're already working with someone, the workshop makes them more valuable to you, not less. Now you can point them at the right piece of the chain.
05 My numbers aren't dialed in. Am I ready? +
Most companies at this stage don't have the marketing numbers they think they need. That's normal. We send you a prep packet before you come and look at your numbers ahead of time. So we already have a working picture of the business before you walk in. A big piece of day one is the attribution layer too. Tracking changed. iOS changed. Most owners are flying blind right now and don't know it. So "my numbers aren't dialed in" is actually a reason to come, not a reason to wait.
06 Will I be in a room with businesses way bigger or smaller than mine? +
You'll meet people across the whole room for networking. But the working sessions are matched. We pair you with businesses around your stage so the problems we're solving in your group are actually the problems you have right now.
07 What does the $5,000 actually cover? +
Everything except your flight. Two days of programming, all four pillars (creative, paid, attribution, content system), your workbook, every meal, dinner events, and small-group office hours with our directors.
08 Can I bring my co-founder or COO? +
Yes. Plus-one is $10,000 total. Most useful when you'll both be deploying what we build.
09 What's the refund policy? +
Tickets are non-refundable. We cap the room at 48 and turn down qualified applicants every cohort, so when you lock a seat we hold it for you. If something comes up and you can't make it, see the next question on rescheduling.
10 What if I have to cancel? +
Reschedule into any future cohort, no fee, for up to 12 months.