The Hormozi brand has garnered over 8 Million organic followers across Alex and Leila Hormozis platforms in barely 3 years. To continue this lightning fast growth we are looking for a Creative Director for Leila Hormozi’s brand to be the one to spearhead continued and future growth. This position is for someone looking to create a brand unlike any mainstream that currently exists - bridging the gap between leadership education and women in business, as well as personal content.

This is not for the faint of heart, we are looking for someone ready for the challenge who sees this as a career making opportunity, not only to direct the brand, but to work side by side with Leila in making this vision a reality. You need to have a ‘jack of all trades’ skill set of understanding brand, media, all social media platforms, how to work with a brand as well as lead a team of highly motivated individuals to make it come to life.

Role

The Team Leila Creative Director is responsible for leading a team of videographers, editors, copywriters, designers, and other creative departmental positions that help bring the brand to life. You are leading a team of thinkers and doers, while bringing a mix of marketing, creative and business understanding to the position in order to take our creative to the next level as the team grows. 

The Creative Director will provide feedback to the CEO and Director of Brand regarding strategy and best practices based on data and audience feedback. 

This is a highly creative role, where trying new things is encouraged (not punished) and finding creative ways to reach our audience across the spectrum of platforms is critical to success.

Responsibilities

• People management and process management of Team Leila (long form editors, short form editors, videographers)
• Meet bi-weekly with CEO and Director of Brand to discuss strategic initiatives for Team Leila
• Work with CEO on VLOG concepts well in advance to ensure congruency and alignment on topics and lessons
• Meet weekly with Director of Brand to discuss performance, upcoming projects, and any needs for Team Leila 
• Lead Team Leila Creative & Strategy creating a vision deck, as well as strategy deck that is updated on a quarterly basis used to set goals for the team
• Weekly reporting on content performance broken down by platform delivered to DOB and CEO each week.
• Build out 4 core thumbnail templates that a meet the balance of performance and brand for Youtube
• Review final work for Team Leila output (give notes or approval) both for shorts and long teams
• Oversee meeting cadence (run some, delegate some)
• Lead concepting for Leila content and work closely with Leila based on her current workload and needs
• Working with Leila on suggesting topics for videos/podcasts
• Communicate with vendors for additional assets on “as-needed” basis
• Oversee Asana workflows and coordinate timelines with Project Manager
• Take on new platforms as CEO and Director of Brand see fit (Pinterest is one we want to add in)

Results

• Content is congruent with CEO core values and mission 
• All content is approved by CD before release
  • Vlogs approved by CD, DOB, CEO
• Content schedule is adhered to and is consistent (30 days ahead as a goal)
• Increase YouTube channel long form AVD by 10% (currently 5:46)
• ‘Build with Leila Hormozi’ hits top 50 in Business category by 2025
• Increase weekly long form video output from 1/week to 3/week by 2025
• Increase weekly podcast production from 3 episodes per week to 5 episodes per week by 2025
• Maintain current weekly shorts output (24) and increase graphic-based posts to 4 per week
• All personal matters of the CEO are kept confidential

Requirements

• 3+ years of experience as a Creative Director 
• Proficient with social media platforms and best practices
  (YouTube, Instagram, Podcast, LinkedIn, Facebook, X, TikTok, etc)
• Able to “speak the language” of the various creatives on the team
  (understands video editing, filming, design, audio editing, and copywriting)
• Innovative thinker, self-starter
• Initiative is a MUST - For example, this person likes to create content and research in their free time. When they accomplish their tasks, they’re excited to start new projects
• Creative skills for contributing new and innovative ideas
• Ability to create cutting-edge internet content
• Has a great sense of urgency
• Strong written and verbal communication skills
• Strong leadership skills
• Proactive not reactive
• Speed and clarity in communication (primarily in Slack)
• Willing to work in a fast-paced environment with an openness to change.

Salary

• $100,000 to $130,000

Benefits

• Acquisition.com believes great people are at the center of every successful business.
• Medical, Vision, Dental Benefits
• 401(k) with employer match
• Flexible PTO

Location

• Las Vegas, NV local or open to relocation

Availability

• M-F, 7am–5pm PT, with flexibility to work weekends when needed

Communication Expectations 

• We use Slack – it is the go to for any communications
• We value over-communication (more context the better)
• We value speed in communication (be prompt in responding or provide context as to why you may be slow to respond)
• Weekly Creative Team Meetings
• Weekly meetings with Director of Brand